What is ma.rs?

ma.rs is a mobile (marketing) platform.
In layman's terms, ma.rs gets your message to your clients, and their response back to you using wireless, portable devices.

It allows user to easily create mobile landing pages without any programing skills, using simple intuitive drag and drop interface. Every site created with ma.rs is cross platform, OS independent...
(It means just about anyone could make a site and every computer or a mobile phone with a web browser can use it!)

Created mobile sites can be also used as complementary ad space with printed or any other old advertising media (TV, billboards, newspapers).
(Mobile sites DO boost effectiveness of existing traditional ads)

Once ma.rs (ad)space is designed and activated, users form all over the world can access it and interact with.
(this means when you click publish, your mobile site is instantly available to anyone and everyone, 24/7)

ma.rs (ad)space is available through short url eg. ma.rs/myproduct, also can be accessed with QR-codes that are generated once the campaign is activated.
(We make is easy and quick to look at a mobile site. Very little typing is needed as not to put off your clients from using it.)

ma.rs is designed to help you promote your products or services in a new interactive way. (We make you cool! B) )

Why?

Things are moving mobile!
Mobiles will reach 60% of the world population by 2010. For many users, this will be the first exposure to high tech and Internet. A mobile device will be their first computer! Mobile subscribers are growing rapidly. There will be 5.8 billion mobile subscribers worldwide by 2013 (Portio Research). No other media channel offers anything like this reach.

Advertisers are increasingly using the mobile Web as platform to reach consumers. The total value of advertising on mobile was 2.2 billion dollars in 2007. A recent study by the Online Publishers Association reports that about one-in-ten mobile Web users said they have made a purchase based on a mobile Web ad, while 23% said they have visited a Web site, 13% said they have requested more information about a product or service and 11% said they have gone to a store to check out a product.

OK, WHY ma.rs?

  1. You want to reach the maximum number of potential customers.
    (A lot of people are short on time and always on the go. Rarely does someone sit in front of a computer and visits an every day's product web site. The very same people however do carry a mobile phone and use mobile Internet!)
  2. You want to deliver the best experience to your mobile customers!
    (Quality of our service is higher than any competitor's)

When people access your site from a mobile device they have a specific task at hand that they need done fast. Scaling down the display of the site or presenting the same content of a site to a mobile user is not always the best thing. The expectations of a mobile user are very different from those of a desktop user.
(People want convenience. That means a quick and easy use of a mobile web site is IMPORTANT!. When someone uses a PC or a Mac they want a pretty, colorful site with lots of images and maybe even videos. When they use their mobile phone they want to do things fast and easy because they are walking or standing in a store looking at details of what they want to buy.)

That's where ma.rs fits in.

ma.rs allows you to create small, targeted, one-product sites that should be part of your marketing campaign. You can easily create a mobile campaign dedicated to your new product or service in a matter of minutes. With ma.rs you can provide your visitors with quick and easy way to communicate with you and get most valuable information for themselves and leave you with always appreciated feedback.
(ma.rs helps you to get the message to you client via mobile web, without all the administrative hell of expanding and modifying a large corporate web site. The site you create exist for that purpose only. When a client of yours visits the site, he or she will be a lot more motivated to leave a feedback if less of their time is spent searching for the information they want)

Once created ma.rs (ad)space is accessible across almost all mobile devices with web browsing capabilities, so you don't have to worry about any of usability and accessibility issues, there is no boundary for accessing your content.

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